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strategic consulting
development of strategic communication plans, alignment of communication programmes with the organisation’s business objectives, simultaneous split of communication plan into multiple platforms on a tactical level, structuring of communication departments. -
storytelling
development of creative and strategic processes to adapt the contents to the interests and needs of each of the organisation’s key motivators (vantage points that generate news). -
contents
production of contents in text, video, audio, digital/web solutions and optimisation of the degree the information is reused on different communication platforms.
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media relations
training of spokespeople, press notes, press packages, lists of selling points, product testing, interviews, press conferences and videoconferences, events for television, media trips, tours, online press office, product placement.
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social media relations
consulting: management of corporate reputation, helping the organisation transition to the social media (management of change in the following areas: communication, marketing, research, human resources, innovation, legal), programmes of relations with motivators in the social media environment, decoding trends, development of communication programmes on 2.0 platforms.
research and monitoring: auditing reputation on the social media, maps of social influence, rumours and crises, opinion surveys, online focus groups, analytics, clipping and online monitoring.
contents: production of texts, photographs, graphics, illustrations, videos, audios, etc.
development/promotion: blogs, social networks (general, professional and private), virtual communities, micro-blogging, forums, press offices, wikis, content syndication, tagging, bookmarking, SMO, SEO, SEM, citizen journalism, applications, widgets, mashups, integration of profiles on different social networks, design and programming of sites and microsites, promotions, contests, promotional events.
training: nature of the social media, 2.0 platforms, vertical sectors in the 2.0 world (marketing, tourism, film, beverages, etc.), reputation management, crisis prevention, research, HR, innovation, communication plans in 2.0 communities, professional networks and communities, ARTivism and communities, social community hunting.
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events
launches/presentations, trade fairs, conventions, street marketing, interventions in spaces, guerrilla events. -
studies
audits, focus groups, interviews, online studies, laboratory of trends, wikifocus.
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reputation management
audits, crisis simulations, crisis manuals, training of crisis teams, prevention manuals, immediate responses, offline and online monitoring of issues, crises and risks.
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public responsibility/marketing
socialmarketing for a cause, identification of causes, donations of products/services, recruitment of volunteers, fundraising, identification of causes, donation programmes, staff enlargement.
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employee relations
development and promotion of intranets, employees’ manuals, welcome kit, internal events, incentives…
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motivator relations
programmes with opinion leaders, grassroots, lists of selling points, coalitions, access to regulators
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branding
brand creation, development of logos, audits, guides on brand use, brand splitti
