Best Relations is a public relations and 2.0 social media consultancy founded in 1998. We have spent more than 12 years integrating traditional communication with online platforms. We strive to evolve continuously, and for this reason the power of Web 2.0 has driven us to redefine the concept and structure of a traditional public relations agency. The five fundamental, interrelated factors are:
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The development of communication programmes that simultaneously include all media, both traditional and online, bearing in mind that the motivators these days are not only journalists but also Web users.
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The production of contents (text, audio, video and web programming) and the development of storytellings applicable to different channels.
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Online/offline community management.
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The inclusion of measurement and investigation into the communicative process at all times (before/during/after).
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Advice on the most appropriate technological platforms.
When we mix all the ingredients in this cocktail, we reach the conclusion that what our clients seek from Best Relations are more multidirectional than bidirectional services, more horizontal than vertical services, and services that are more integrated with other disciplines. This is the true revolution in public relations and communication 2.0, where a good idea generates visibility through multiple channels. We strive for our clients’ fame and reputation wherever their audiences get their news and interact, including TV, radio, newspapers, magazines, search engines, blogs, and social networks.
